Gameka is a Malaysian-based gamification service provider and digital games development company. Buy did you know that Gameka, also provides mobile app development services.

Smartphones & Malaysia: The Beckoning of Mobile Apps.

With that in mind, smartphones now play a major role in our daily lives. 97% of Malaysian adults now own a mobile phone, and 71% of them are smartphone owners. With a staggering RM18 mil worth of smartphones sales in 2016, and RM19 mil in 2017. The increase in smartphones sales and ownership correlate to how individuals in Malaysia are reliant on their smartphones devices for their everyday tasks and activities. This trend can be noticed from the fact that most secondary school students have their own smartphones devices. This is truly the age of technology.

Picture showing statistic of Device ownership in Malaysia at Jan 2016

Via Ecinsider

The boosts of Mobile Apps.

With this information presented, it is obvious that business owners should follow the trend and go mobile as well. Having a mobile app developed specifically for your business in order to contact, and support your customers helps develop a long lasting relationship with them.

How does a mobile app help achieve that? Well, imagine you would like to enquire for more information on a company and their product, would you rather email said company? Or use a mobile app? Most would choose to use the mobile app if it’s available, as it is more convenient and available anytime, anywhere. It also allows for direct engagement for the company with the customer.

If your plans don’t include mobile, your plans are not finished.”
– Wendy Clark, CEO of DDB Worldwide

Picture showing statistic on Internet Usage in Malaysia at Jan 2016

Via Ecinsider

Another benefit is that it helps establish a direct marketing channel to your customers. Thus, with a mobile app, you can easily retain data of your customer. Then use it to design personalized selling plans and promotions to encourage return purchases. Through push notifications you’re getting direct interaction, where you can conveniently remind customers about your products and services. Thus increasing customer retention.

“If you’re not using mobile marketing to attract new customers to your business, don’t worry – your competitors are already using it and are getting those customers instead”
James Turnerasd, 60secondmarketer

With all that said, do you wish to have an app developed for your business? Or in need of consultation for app development, and gamification? Feel free to visit us at Gameka or Contact us.