“Making Life and Work Interesting with Game Values”
Gamification is the process of using Game Thinking and Game Dynamics to Engage Audiences and Solve Problems
Gabe Zichermann, World’s Foremost Expert on Gamification.
Gamification, when done right, has proven to be successful in increasing engagement, motivation and performance levels. This is especially important when it comes to employee happiness.
Studies show that gamification can increase a company’s productivity and profitability by 18% and 12% respectively. The process is simple but hard to master. We analyse features normally found in games and then, apply them to everyday work. This turns otherwise boring activities, into something that people enjoy.
Most activities are focused on function, where the goal is to get a task done as quickly as possible. However, it’s easy to forget that pushing people to work is not always the best course of action. They have feelings, insecurities, and reasons for whether they want or do not want to do certain things. Gamification adds fun elements to these task and therefore, optimizes the activities for the motivations of people and, ultimately, their engagement.
After all, all work and no play makes Jack a dull boy. A little fun at work makes all the difference to everyone’s mood and work performance.
Gamification has been applied to employee performance, customer retention, education and training, personal development, health and so much more. For example, Salesforce implemented it to get their salespeople to work harder to upgrade their levels. Khan Academy applied it to their online education platform, enhancing the learning experience for students. Many major airlines reward their loyal customers frequent flyers miles, increasing the chances of them returning.
Want to have more engaged and motivated employees? How about improving your company’s productivity and profitability? Consider contacting Gameka, provider of high quality end-to-end solutions in gamification and digital transformation.